Profiling
Profiling means any form of automated processing of personal data consisting of the use of that data to evaluate certain personal aspects relating to a natural person, in particular to analyse or predict aspects concerning that person's performance at work, economic situation, health, personal preferences, interests, reliability, behaviour, location, or movements.
DPA reference
Data Protection Act 2020
Related terms in Key concepts
Anonymisation
Altering personal data so that individuals can no longer be identified, directly or indirectly.
Automated decision-making
Making decisions solely by automated means, without human involvement, that significantly affect individuals.
Beneficial ownership
The natural person who ultimately owns or controls a legal entity.
Biometric data
Unique physical or behavioural characteristics used to identify an individual, such as fingerprints.