Right to object
The right to object allows a data subject to object, on grounds relating to their particular situation, to processing of their personal data based on legitimate interests or the performance of a task in the public interest. The controller must cease processing unless it can demonstrate compelling legitimate grounds that override the data subject's interests, or for the establishment, exercise, or defence of legal claims. Data subjects have an absolute right to object to processing for direct marketing purposes.
DPA reference
Data Protection Act 2020
Related terms in Rights
Right of access
The right to obtain confirmation that your personal data is being processed and receive a copy of it.
Right to data portability
The right to receive your personal data in a structured, machine-readable format and transfer it to another controller.
Right to erasure
The right to request deletion of your personal data in certain circumstances.
Right to rectification
The right to have inaccurate personal data corrected or incomplete data completed.